The brand Wallonia.be

Following the example of numerous other European regions, Wallonia has launched a regional branding campaign. Much more than a change of logo, it's about standing out from other regions while highlighting the competitive strengths of the region. A branding policy is above all a state of mind and a vector for mobilisation. Wallonia has chosen to position itself as being open to the world.

The foundations of a brand

What is a place-brand? Why a brand for Wallonia? Wallonia’s positioning

The foundations of a brand

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The visual expression

A logo, a tagline and auras

The visual expression

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Become an ambassador of Wallonia.be

Are you open to the world and keep to help Wallonia? The why not join us?

Become an ambassador of Wallonia.be

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They provide support for the brand

Franco Dragone, Google, Sang Hoon Degeimbre… just some of many supporting the Wallonia brand.

They provide support for the brand

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Promote Wallonia

Videos, brochures, posters, roll up and other Wallonia promotional material.

Promote Wallonia

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Some applications

Posters, visual advertising and a TV spot

Some applications

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The Branding Committee

Providing impetus and coordination

The Branding Committee

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Contact

Wallonia Foreign Trade & Investment Agency
Jacques JADOUL – j.jadoul@awex.be
Marie LEDRU – m.ledru@awex.be

Wallonia-Brussels International
Didier TELLIER – d.tellier@wbi.be