The visual expression

The logo

 

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The five-dot symbol represents letter W. Symbolically, the dots represent the five continents – with Wallonia located right at their intersection. The .be emphasises the fact that Wallonia belongs to Belgium.

 

The brand’s tagline or signature indicates openness to the world

 

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The signature is an expression of openness to the world. It invites you to share in that openness, to find your source of inspiration and creativity in Wallonia.

 

The auras

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Wallonia’s other strengths are represented symbolically by 4 auras. The auras are not found alone.

Sense of sharing (heart-shaped, with a colour that exudes warmth), accessibility (in the shape of a crossroads), technical know-how (a brain, coloured blue - associated with technology) and high quality of life (vegetable-shaped, with green as predominant colour).

 

Association of the auras with the brand’s signature

 

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