Who?
Whatever your area
The process is open to anyone whose activity contributes to Wallonia's appeal and influence. It involves every sector: businesses, the universities and university colleges, the world of arts, tourism, sports and leisure, etc.
Whether or not you are Walloon!
You may be a Walloon whose activity has resonance outside Wallonia or attracts a foreign audience? Or you are not Walloon but have contact with the best of what Wallonia has to offer in the context of your activity. Tell people about your experience and your positive contact with Wallonia.
In Wallonia or abroad
Whether what you do means meeting foreign partners in Wallonia or takes you across the world, it is this openness to other cultures that characterises Wallonia. This may also be the opportunity to discover a true Walloon network which already exists in every sector and in every region of the world.
Why?
Benefit from major reputation support
Tell the world your success story and benefit from the support of the reputation that Wallonia can give you today. Just like Franco Dragone and William Echikson (Director of Communications Europe at Google), become an ambassador for Wallonia and enjoy the support of an international Walloon network which has already earned its acclaim and which will open up more opportunities for success to you.
Enhance your brand image
Wallonia has influence throughout the world and enjoys a positive aura. The world is changing and your brand image can evolve positively by being a part of this dynamic. Openness to the world, quality and reliability - make Wallonia's strengths your own.
Integrate an efficient network and use your experience to help build an enhanced and more modern image of Wallonia
The Walloon network of businesses, associations, publics and semi-public players in very varied sectors (the economy, education, tourisms, culture...) are united by the same desire to enhance and modernise Wallonia's image. Creating synergy between these institutional and private players around a common objective will ensure that consistent and more powerful communication.