For over 30 years, Wallonia has been participating in SIAL Paris, the leading international food trade show for the retail sector, which will take place this year from 17 to 21 October. 47 companies, 4 sectors (gourmet and ready-to-eat foods, meat and charcuterie, confectionery and frozen products), one nominee for the SIAL Innovation Awards and one winner of the SIAL for Change Awards.
At SIAL Paris 2026, one of the world's leading events for the food industry, Wallonia will have a particularly strong presence, with 47 companies exhibiting under the banner of AWEX. Spread across six collective stands in four sectors (confectionery, meat, frozen foods and gourmet and ready-to-eat products), these companies will showcase the diversity and dynamism of Wallonia's food industry to an international audience of buyers, distributors, industry professionals and major retailers.
Two Walloon Innovations in the Spotlight
At a time when environmental, social and nutritional challenges are profoundly reshaping the food industry, SIAL Paris is reaffirming its role as a catalyst for change. Staying true to its DNA, the trade show places innovation at the heart of its activities, bringing together the entire food industry around practical, sustainable and creative solutions.
Through its two flagship competitions – SIAL Innovation and SIAL for Change – SIAL Paris encourages companies to showcase their achievements, share their commitments and actively contribute to a more responsible food system.
Belgian brand SWEET-SWITCH®, which develops indulgent sugar-free alternatives ranging from confectionery and chocolate to fibre-rich soft drinks, is among the products selected for the SIAL Innovation 2026 competition. This recognition highlights the brand's approach, combining enjoyment, innovation and evolving consumer expectations regarding nutrition. The winners will be announced during the trade show.
Meanwhile, ORIGINE, whose European operations have been based in Aubel since 2024, has been named a SIAL for Change 2026 award winner in the "SME Grand Prix" category. Specialising in single-origin natural ingredients, the company stands out for its integrated and transparent supply chain, from cultivation in Indonesia through to delivery, ensuring traceability, quality and control over the impact of its products.
Walloon Exhibitors
The Walloon companies participating in SIAL are divided into four sectors.
In the Confectionery, Biscuits and Pastries sector (Stands 5B - M283 & M309), the following companies will be exhibiting: Alimad Food, Avian Biscuiterie, Sweet Switch, Biscuiterie J.L. Brichard, Bruyerre Chocolates, Cafe Liégeois, Candy Pack Belgium, Desobry, Etablissements Rodolphe Carlier, Gaufres Geurts, Gicopa, La Chocolaterie Galler, Marshall Food, Nanuk, Origine, Scritch&Co and Siroperie Meurens.
In the Frozen Products sector (Stand 5A L217), seven Walloon companies will be present: Alfiero, Belgaufre, Dely Wafels, Food N’Joy, PMSweet, Royale Lacroix and Smiling Baker.
In the Gourmet/Ready-to-Eat Foods sector (Stands 5A E042 & F056), the Walloon exhibitors are: Altesse Quality Food, Baeke Specul’House, Basic Business, Bionat, Brussels Ketjep, Conserverie et Moutarderie belge, Couscous Zaki, Dari Foods International, Fidafruit, Full’Iz, Ilhan Foods, Kaskade, Maison Lagneaux, Natur’Inov, Nutradia, Sodial, Teatower and Univers Drink.
Finally, in the Meat, Charcuterie and Poultry sector (Stand 6 J188), five companies will be travelling to Paris: Agro Top Produits, Deli TIV, Jean Gotta, Salaison du Condroz-Marcotty and Vlevia Group.
Isabelle Anneet (AWEX)
