Les Belges Histoires | Ionnyk, the magic frame

Mathieu Demeuse and Charlotte Dubois invented Ionnyk, the world’s first smart picture frame.

This Belgian couple are art and technology enthusiasts, fans of the Harry Potter universe and fascinated by the living paintings that decorate the walls of Hogwarts, the school of witchcraft and wizardry. So Charlotte and Mathieu let their boundless imagination guide their entrepreneurial spirit. From initial trials to conclusive tests, the unimaginable took shape... secretly, at home.

Until that rather special dinner party, to which Mathieu and Charlotte invited their friends... When a steam train suddenly appeared on a photograph of a bridge, the excitement that swept over the guests was revelatory. Charlotte and Mathieu refined and marketed this unforgettable experience, which had been conducted in a private setting, developing it professionally. Together with their partner Antoine Baudoux, they succeeded in creating a new medium for art photography.

Once the right technology had been selected (namely, millions of tiny ink capsules), Ionnyk was officially born. Manufactured in Belgium, these smart frames offer enthusiasts an artistic experience in its purest form, with a growing collection of works of art. Charlotte and Mathieu are constantly developing collaborations with Belgian and international artists.

Ionnyk is not like any other frame, it’s magical!

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Les Belges Histoires

The production of « Les Belges Histoires, les talents de Wallonie-Bruxelles » is an initiative of Wallonie-Bruxelles International.