At SIAL, from October 17 to 21, the Wallonia Export & Investment Agency (AWEX) is organizing a collective Walloon pavilion to provide strong visibility for regional companies and, above all, to facilitate on-site business connections. If you are looking for reliable suppliers, product co-development opportunities, or industrial partners in Europe, this is clearly a one-stop shop to meet a curated selection of Walloon players in just a few days.

In terms of expertise, Wallonia competes with the best across several of the show’s key segments, including sweet products, delicatessen and fine foods, meat and cured products, and frozen goods. You will find an offer focused on quality, product innovation, and the ability to meet international market requirements.

For you, SIAL is a true accelerator: an international “test market” attracting around 285,000 professional visitors from nearly 200 countries, with a strong emphasis on trends and innovation (notably through the SIAL Innovation program). In concrete terms, it is the ideal place to spot high-potential brands, secure distribution partnerships, or identify targets to invest and grow in Europe alongside players already active on the global stage.