Innovation is a quintessential challenge for any entrepreneur. It entails providing a better solution to meet existing needs, turning a promising present into a new future. Its key lies in taking others into consideration, from business prospects to clients and partners, as well as one’s own DNA, and the way it influences ongoing projects. It demands that something new be brought to the table, endlessly. These are the lessons we have learnt from our featured companies, be they industry giants or SMEs ranging across diverse sectors, including businesses like Sonaca, Enersol, Neobulles, or the ones flocking over to the US West Coast. But the key question is: how do we reinvent ourselves for you?
While this magazine is doing well, it could still do better. There is room for improvement in its ability to inspire, its presentation, and even in establishing a more human connection between international audiences and companies. We will discuss their results, but we will especially focus on why and how they got there. We will also feature the information shared by their CEOs, including not only the challenges encountered but also the achievements celebrated. The captain helms the ship alone, but not without support from their teams and advisers. You will discover all this and more through our completely revamped digital version. We would like to propose a whole new journey into entrepreneurship by making your reading experience easier, be it on your tablet or smartphone. So, are you ready to join us?
If you want to subscribe freely to WAB magazine, please send an email to Marie-Catherine Duchêne (Wallonia Export & Investment Agency) - mc.duchene@awex.be
