Get Your Way: Assisted Reality to Improve Logistics

The Liège-based company Get Your Way uses assisted reality to enhance logistics in hospital pharmacies. The goal is to improve traceability, boost efficiency, and reduce errors. These solutions can also be used by logistics companies. Here's how.

A newcomer in the logistics field, Get Your Way doesn’t handle the transportation of goods, but rather provides solutions to support logistics companies and hospitals in the management of medication logistics.

“We develop hands-free tools—both hardware and software—that allow the digitization of logistics operations across all types of industries. The goal is to digitize tasks like parcel reception or picking while keeping your hands free,” explains Pierre Jenchenne, COO of Get Your Way, a company founded five years ago in Liège. After a lengthy research and development phase, the company has been growing over the past year, now offering its products to the market.

With a small device worn on the wrist like a watch, various elements can be scanned. To display the information, a lightweight headset with a mini screen can be worn. This way, your hands remain free at all times.

Get Your Way has two development focuses: hospital pharmacies and logistics companies.

“We operate in hospital pharmacies, where we supply the equipment and develop the software. We're already active in four hospitals in Belgium and are expanding in the market. The aim of our solution is to reduce errors. There is a law in Belgium that requires the batch number of each medication to be traced to each patient. Our system therefore enhances traceability and reduces mistakes,” continues Pierre Jenchenne.

As for the second development axis, Get Your Way is seeking partnerships with software companies and distributors in order to supply hardware that will then be resold to logistics companies. What are the advantages of their equipment? Efficiency, ergonomics, and lightweight design. “A few weeks ago, we decided to stop targeting end clients directly. We’re now focusing more on software developers. We’ve partnered with Axialyze, a company based in Nivelles. They have a software solution that generates pick lists and manages order preparation in warehouses. So we integrated our tools with their system,” he adds.

Get Your Way’s goal? International expansion. “In logistics, the market is quite competitive, so we really want to find strategic partners to export our hardware. We're looking for volume and are primarily opening up to the European market. In hospital pharmacies, we have a strong presence in Wallonia and Brussels, but we’re eager to expand into France and Germany because traceability requirements are now a European standard. So there's definitely a market to tap into,” concludes Pierre Jenchenne.

Isabelle Anneet (AWEX)