Everyone we speak to, wherever we meet them, describes our approach to business and work the same way: “They take things seriously, they really care”. This approach is what ensures the quality of our finished goods and ongoing services, while also boosting confidence, investing in the future, and inspiring people.

Boosting confidence. For Trasis, this means highlighting its combined strengths of an outstanding ecosystem for life sciences, engineering and nuclear power, and its industrial infrastructure that can cater to its high-skill industrial activities. For Skechers, it means undertaking to meet the high standards set by its parent company in terms of labour, proximity and loyalty. Not to mention the invaluable logistics capacity provided by the airport!

Investing in the future. Specialised training for the upcoming generation and adaptations to changing standards at the global level both exemplify this approach as well. The biggest companies demonstrate this in our Dossier Invest: infrastructure, talent, stability and industrial vision are all converging to make Wallonia a strategic partner right at the heart of Europe. Wallonia is not only attracting investment; it is also building sustainable foundations.

Inspiring people. Pianist Valère Burnon, our favourite, charmed audiences at the 2025 Queen Elisabeth Competition, and is an inspiration to everyone!

If you want to subscribe freely to WAB magazine, please send an email to Marie-Catherine Duchêne (Wallonia Export & Investment Agency) - mc.duchene@awex.be