Virginie Dufrasne manages Lixon with inspiring energy. And yet, she wasn’t destined to take over the family business, founded in 1895 in Charleroi.
After graduating in management studies from UCLouvain, she began her career at McKinsey. But fate called her back to Lixon, first as a Corporate Secretary overseeing an audit, and a year later, to take on the role of CEO. At the age of just 25! “I had not been prepared to take over the family business, and it really felt like I was walking through a tunnel with no light at the end.” Being determined and resilient, she trained herself, surrounded herself with the right people, and listened. “I put in double the work, because I wanted to get up to speed and master the subject.” Bit by bit, this third-generation representative of the family made her mark.
With her at the helm, Lixon continued its growth. Historically focused on new construction and building renovations, the company experienced further growth in the areas of property development and rental property investment. This strategic shift was designed to stabilise business in the face of the moribund market for new residential developments, as well as the risk of lower public investments. Investment in rental property is also “an opportunity to offer high-quality rental properties, which is also a way to create sustainable value.”
As sustainability must also be practiced internally, “This is why we must invest! In technology, in ecological transition, and in staff well-being.”
Virginie Dufrasne and Lixon have always championed a 100% Walloon ethos. “Our intention is to promote Wallonia, so we support local partners. We are able to make decisions rapidly thanks to our Walloon family shareholders, and we can also rely on our strong teams! Some families have spent their entire careers with our company”, which is synonymous with the transfer of Lixon’s know-how and values.
A mother of four, Dufrasne combines thoroughness and humility with a desire to learn. “It is important to listen, to question oneself, and to engage in continuous learning.” Although she admits suffering from imposter syndrome during her early years, today she feels a sense of fulfilment and thrives on the reputation that she has earned over time. “The company has become my family.”
This year, Lixon is turning 130. This exceptional milestone is being commemorated with a Family Day celebration and an official event. And the company’s birthday present? A record year with a turnover of €105 million and 45 sites underway simultaneously.
WAB Magazine
